About
Built by people who answer their own phones.
The story of how a marketing agency ended up building an AI receptionist.
We were hired to get businesses found.
We're AIO Clicks, a digital marketing agency working with restaurants, salons, and tradespeople across the Netherlands, Belgium, and Germany — helping them show up on Google, and increasingly on the AI platforms people now ask questions to instead of searching. That was the job: get the phone to ring more.
The phone was already ringing. Nobody was answering it.
Owner after owner told us the same thing, almost word for word: the traffic we were sending them wasn't the problem. The problem was a phone that rang during service, before opening, mid-haircut, mid-job — and just kept ringing. Every one of those calls was a customer who'd already decided to buy. They just went to the next name on the list instead.
Not another AI that guesses.
We'd seen enough half-built AI tools to know what we didn't want: something that invents an answer when it doesn't know one, books a table that's already taken, or gets a price wrong. So the one rule we set from day one was simple — if it doesn't know, it says so. Everything else got built around that.
Bubo — an AI phone assistant that actually picks up.
Built first for restaurants, because that's who we knew best. It answers, books the table, takes the order, and texts a summary — in whichever language the caller needs. No invented answers, no double-bookings, no guessed prices. Just a phone that gets answered, every time.
Where it's answering today
What started with restaurants now covers a handful of industries — with more on the way.
Restaurants & Hospitality
Health & Personal Care
Trades & Automotive
Rentals & EquipmentMeet the team
The people behind Bubo.
A small team, based around Haaksbergen, working across marketing, product, and support.
Meet the team