About
Built by people who answer their own phones.
The story of how a marketing agency ended up building an AI receptionist.
We were hired to get businesses found.
We're AIO Clicks, a digital marketing agency working with restaurants, salons, and tradespeople across the Netherlands, Belgium, and Germany. We help them show up on Google, and increasingly on the AI platforms people now ask questions to instead of searching. That was the job: get the phone to ring more.
The phone was already ringing. Nobody was answering it.
Owner after owner told us the same thing, almost word for word: the traffic we were sending them wasn't the problem. The problem was a phone that rang during service, before opening, mid-haircut, mid-job, and just kept ringing. Every one of those calls was a customer who'd already decided to buy. They just went to the next name on the list instead.
Not another AI that guesses.
We'd seen enough half-built AI tools to know what we didn't want: something that invents an answer when it doesn't know one, books a table that's already taken, or gets a price wrong. So the one rule we set from day one was simple: if it doesn't know, it says so. Everything else got built around that.
Bubo, an AI phone assistant that actually picks up.
Built first for restaurants, because that's who we knew best. It answers, books the table, takes the order, and texts a summary, in whichever language the caller needs. No invented answers, no double-bookings, no made-up prices. Just a phone that gets answered, every time.
Where it's answering today
What started with restaurants now covers a handful of industries, with more on the way.
Meet the team
The people behind Bubo.
A small team, based around Haaksbergen, working across marketing, product, and support.
Meet the team